Know which enquiries are worth calling back first
Every chat, WhatsApp message and form on your site becomes a lead record. Dunefox reads the conversation, scores how ready that person is to buy from 0 to 100, and puts the hot ones at the top of your list. This is lead management software and AI CRM software in one, not a spreadsheet with extra steps.
Most businesses do not have a lead shortage. They have a lead sorting problem, and a generic CRM built around email forms rarely fixes it.
Everything sits in one undifferentiated pile
A person ready to buy today and someone browsing out of curiosity look identical in a spreadsheet. AI lead scoring and lead qualification software separate them so your first call of the morning is the one most likely to close.
Details get retyped, or lost entirely
Name, budget, what they asked for, when to follow up. Copying that by hand between apps is where leads quietly disappear. Lead capture happens automatically from the conversation instead.
Follow ups depend on somebody remembering
The enquiry that needed a nudge on Thursday gets one the following week, if at all. Automated lead follow up and a pipeline with owners and stages means nothing sits untouched without somebody seeing it.
Who this is actually built for
Lead scoring only earns its keep once enquiries outpace what one person can triage by feel.
Sales teams drowning in enquiries
More leads than hours to call them all back, and no reliable way to tell which ten deserve the first hour of the day.
Founders qualifying leads themselves
Every WhatsApp message and website enquiry currently lands with you, and half of them are not ready to buy yet. Scoring does the first pass so you don't have to.
Marketing teams proving ROI on campaigns
You can already report on clicks and opens. What is harder to show is which leads actually turned into pipeline, intent scoring closes that gap.
From first message to scored lead
Capture from every channel
Web chat, WhatsApp, Instagram, Messenger, Telegram and your site forms all create lead records automatically, with the source channel, timestamp and full thread attached.
The AI scores it as it happens
Every conversation gets an intent score from 0 to 100 based on what was actually said, not a form field somebody guessed at. No manual tagging required.
Hot leads get routed automatically
High-intent conversations are flagged and can be assigned to the right rep the moment the score crosses your threshold, so a serious enquiry never sits in a shared queue overnight.
Lead management software that fills itself in
The lead record is built while the conversation is happening, so there is nothing to enter afterwards.
Automatic capture from every channel
Web chat, WhatsApp, Instagram, Messenger, Telegram and your site forms all create lead records with the details pulled straight out of the conversation.
Intent scoring from 0 to 100
Every lead is scored by how ready they actually are to buy, based on the conversation itself, so your team calls the right person first.
A pipeline built for a conversation-first business
Move a lead through stages, assign an owner, add notes. Built around WhatsApp and chat as the starting point, not a form nobody fills in properly.
Nothing goes cold silently
Leads sitting untouched past a set time get flagged, so a hot enquiry never quietly ages out of anyone's attention.
Lead nurturing without a separate tool
Segment leads by score, source or stage and follow up with a targeted WhatsApp message, no separate marketing automation software required.
A CRM that fits your workflow
No lengthy field configuration before your first lead comes in. It works from the first conversation, then scales fields, rules, and ownership as your sales process grows.
Score the leads who call in, not just the ones who type
Dunefox Voice extends the lead workflow to phone calls. It answers inbound calls, qualifies the caller, scores intent, and can hand the call to your team when a person is needed.
Explore the AI voice assistant
What one scored lead actually looks like
Not a name and a phone number, a full record with the score, the priority, and what it is worth already attached.
- 1
An intent score your team can act on
Every lead carries a 0 to 100 score straight from the conversation, so a rep can tell a cold enquiry from a serious one before they even open the thread.
- 2
Status, priority and deal value in one place
Move a lead through its status, flag it high priority or needing escalation, and log what the deal is actually worth, all on the same record.
- 3
Tags that build a pattern over time
Tag a lead enterprise, warm-lead, or pricing question as the conversation reveals it, so filtering the pipeline later is a click, not a memory exercise.
0 to 100
intent score on every lead
5
channels feeding one pipeline
24/7
capture, including out of hours
50+
languages scored automatically
Where teams put this to work
Lead management looks different depending on what you sell. These pages show the same product set up for a specific kind of business.
Frequently asked questions about Dunefox
How does Dunefox capture leads automatically?
Dunefox captures leads from every connected channel, including WhatsApp, website chat, Instagram Direct, Facebook Messenger, and Telegram, the moment a conversation shows buying intent. No manual data entry is required. Each lead record is created automatically with the customer's channel, contact details, first message, and timestamp. All leads from all channels appear in one unified lead inbox.
What is AI intent scoring in Dunefox?
AI intent scoring assigns each lead a score from 0 to 100 based on signals from their conversation: purchase-intent language, product questions, engagement frequency, and tone. A score of 80+ indicates a high-intent, sales-ready prospect. Scores are calculated automatically and update in real time as the conversation develops. Sales teams use the score to prioritize who to contact first.
What lead pipeline stages does Dunefox track?
Dunefox tracks five pipeline stages: New, Contacted, Qualified, Converted, and Lost. Leads move between stages with a single click. Every stage change is logged in the lead's activity timeline with a timestamp and the agent who made the change. Managers can filter the full lead list by any pipeline stage instantly.
Can I add notes and tags to leads in Dunefox?
Yes. Team members can add internal notes to any lead, which are visible to the whole team but invisible to the customer. Custom tags (e.g., 'Hot lead', 'Decision maker', 'Demo requested', 'Budget confirmed') can be added to any lead and are fully searchable. Both notes and tags are displayed in the lead's activity timeline.
Can I export leads from Dunefox to Excel or a CRM?
Yes. You can filter leads by status, source channel, date range, product interest, tag, or priority, then export the filtered results to Excel with one click. For CRM integration, Dunefox connects to HubSpot, Salesforce, and custom APIs so leads sync automatically without manual export.
Does Dunefox track where each lead came from?
Yes. Every lead record includes lead source attribution, showing which channel the lead came from (WhatsApp, website chat, Instagram, Facebook, or Telegram) and how they were qualified (by AI intent scoring, keyword trigger, or manually by a team member). Lead source breakdown is also visible in the Analytics dashboard.
Can Dunefox assign a deal value to leads?
Yes. Team members can attach an estimated deal value to any lead record, allowing the sales team to prioritize by revenue potential rather than just by intent score. Deal value is visible in the lead list and filters, and is included in Excel exports.
How does the human handoff work when AI qualifies a lead?
When the AI determines that a lead is high-intent based on scoring signals such as purchase-ready language, budget confirmation, or repeated product questions, it routes the conversation to a human agent in the shared inbox. The agent sees the full conversation history, the AI-generated lead profile, the intent score, and the reason for escalation. The handoff is instant and the customer experiences no interruption because the conversation stays in the same WhatsApp or web chat thread.
Can I set up lead qualification rules for different products or services?
Yes. Dunefox lets you configure the AI qualification flow per product or service line. For example, a real estate business can ask about budget, location, and timeline for property leads, while a coaching institute asks about course interest, batch preference, and academic background. Each qualification flow collects different data points and applies different scoring criteria, all within the same Dunefox account.
How does Dunefox handle leads from WhatsApp ads (Click-to-WhatsApp)?
When a prospect clicks a WhatsApp ad on Facebook or Instagram, the conversation opens directly in WhatsApp. Dunefox captures the lead immediately with the ad campaign source tagged on the record. The AI engages the prospect, qualifies them through conversation, and scores their intent. Your team sees exactly which ad campaign generated each lead, and the lead record tracks the full journey from ad click to conversion or drop-off.
What happens to leads that do not qualify immediately?
Leads that score below the high-intent threshold are not discarded. They stay in your pipeline at the appropriate stage (New or Contacted) and can be nurtured with follow-up messages, WhatsApp broadcast campaigns, or re-engagement sequences. If their intent signals change, such as returning to ask about pricing or requesting a demo, the AI updates their score and can re-route them to your sales team.
Stop guessing which lead to call first
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