Promotional WhatsApp Messages: 8 Ready-to-Send Templates
Promotional messages are business-initiated WhatsApp messages used for offers, discounts, product launches, and festive campaigns. Because they are promotional, they require the customer to have opted in and must use a pre-approved Meta template if sent through the WhatsApp Business API.
The templates below are written to be short, scannable, and action-oriented — the three things that actually move promotional message open and click rates on WhatsApp. Swap in your own details and send.
8 Ready-to-Send Templates
Flash sale announcement
Hi [Customer Name] 👋 Our biggest sale of the season is live — up to [Discount]% off on [Category/Product]. Use code [CODE] at checkout. Offer ends [Date]. Shop now: [Link]
Percentage-off discount code
Hey [Customer Name]! 🎉 As a thank-you for shopping with [Business Name], here's [Discount]% off your next order. Code: [CODE] Valid until: [Date] Use it here: [Link]
New product launch
🚀 Introducing [Product Name] Hi [Customer Name], we just launched something we think you'll love — [one-line product benefit]. ✅ [Feature 1] ✅ [Feature 2] ✅ [Feature 3] Be among the first to try it: [Link]
Limited-time offer with urgency
Hi [Customer Name], only [X hours/days] left! Get [Offer Details] before it ends on [Date/Time]. 👉 [Link] Don't miss out.
Festival / seasonal offer
[Festival Name] Sale is here! 🎊 Hi [Customer Name], celebrate with [Discount]% off across [Business Name]. Code: [CODE] · Valid till [Date] Shop now: [Link]
Loyal customer exclusive reward
Hi [Customer Name], As one of our most valued customers, here's an exclusive [Discount]% off just for you. Reward code: [CODE] Valid until [Date] Thank you for being with [Business Name]. 💙
Back in stock alert
🔔 [Product Name] is back in stock! Hi [Customer Name], the item you wanted is available again — but stock is limited ([X] units left). Price: [Price] Grab it before it sells out: [Link]
Referral / friend discount
Hi [Customer Name] 🎁 Refer a friend to [Business Name] and you both get [Discount/Reward]. Share your code: [CODE] More details: [Link]
Tips for using these templates
- Promotional templates must be pre-approved by Meta before you can send them via the WhatsApp Business API — plan a few days ahead of a campaign launch.
- Only send to customers who have explicitly opted in. Unsolicited promotional messages get numbers restricted.
- Keep the first line short — it's what shows in the notification preview and decides whether the message gets opened.
- Always include one clear call-to-action link or code, not several competing ones.
Turn this into an automated broadcast
Copy-pasting one message at a time doesn't scale. Dunefox sends approved WhatsApp templates to your entire opted-in list, personalized per recipient, with delivery and reply tracking.
Related templates
Frequently Asked Questions
No. Promotional (marketing) messages sent through the WhatsApp Business API must use a template pre-approved by Meta. This prevents spam and protects the ecosystem. You can submit templates for approval through your provider — with Dunefox, most templates are reviewed within a few hours to two business days.