AI WhatsApp Template Generator

WhatsApp message templates are pre-approved message formats required for sending business-initiated messages through the WhatsApp Business API. Every outbound message sent outside an active 24-hour conversation window must use an approved template. Templates support text, media (images, videos, documents), interactive buttons (quick reply, call-to-action), and dynamic variables like customer names or order numbers. Meta reviews and approves each template before it can be used.

Yes. Dunefox includes an AI template assistant: you describe the message you want in plain English, for example "order confirmation with customer name and order ID", and the AI generates the full template, including the name, category, header, body with the right variables, footer, and buttons. You can then refine it conversationally until it is exactly what you need. It works like an AI message generator built specifically for WhatsApp Business API templates.

AI helps you write templates that follow Meta's structure and formatting rules, which improves your chances of approval, but Meta still reviews every template against its policies (correct category, no prohibited content, valid variable usage). The AI assistant is designed around these rules, so it helps you avoid the most common rejection reasons. Final approval is always Meta's decision.

An AI message generator creates written messages from a short prompt or description, so you don't have to write from scratch. Dunefox goes further than a generic text generator: its AI builds complete, structured WhatsApp Business API templates, with variables, buttons, and the correct category. That are ready to submit to Meta and send at scale, not just a block of copy.

Meta typically reviews and approves WhatsApp message templates within 24 hours, though many are approved within minutes. Templates that follow Meta's guidelines. No misleading content, proper variable usage, and clear opt-out options for marketing, are approved fastest. Rejection reasons usually include overly promotional language in utility templates, missing opt-out instructions, or content that violates Meta's commerce policies. This generator helps you create compliant templates that pass review on the first attempt.

Marketing templates are for promotional messages like product launches, offers, seasonal campaigns, and re-engagement messages. Utility templates are for transactional updates such as order confirmations, delivery notifications, appointment reminders, and account updates. Authentication templates are specifically for one-time passwords (OTPs) and verification codes. Each category has different pricing. Marketing is the most expensive, Authentication is the cheapest. Choosing the correct category affects both approval speed and cost.

Yes. WhatsApp templates support two types of interactive buttons: Quick Reply buttons (up to 3) that let users respond with a single tap, and Call-to-Action buttons (up to 2) that can either open a URL or dial a phone number. Buttons significantly improve engagement rates, templates with buttons see 40–60% higher response rates compared to plain text. This generator includes a button builder to help you add interactive elements.

Variables are dynamic placeholders in your template that get replaced with personalised data when the message is sent. They are formatted as {{1}}, {{2}}, {{3}}, etc. For example, "Hi {{1}}, your order {{2}} has been shipped" becomes "Hi John, your order #12345 has been shipped" when sent. You must provide sample values for each variable during template submission. Variables can be used in the header, body, and button URLs of your template.

There is no hard limit on the number of templates you can create, but Meta recommends maintaining a clean template library. Templates that consistently receive low quality ratings or high block rates may affect your account's messaging limits. Best practice is to create focused, high-performing templates and retire ones with poor engagement. With Dunefox, you can manage, track, and optimise all your templates from a single dashboard.

If a template is rejected, Meta provides a rejection reason. Common reasons include: using marketing language in a utility template, missing required opt-out text, using prohibited content categories, or having unclear variable usage. You can edit and resubmit rejected templates. This generator follows Meta's latest guidelines to minimise rejections. It warns you about common issues like missing opt-out text or incorrect category selection before you submit.

The JSON output is a ready-to-submit payload for the WhatsApp Business API's template creation endpoint. You can paste it directly into Meta Business Manager under "Message Templates", or use it with your BSP's (Business Solution Provider's) dashboard like Dunefox. The JSON includes all required fields: name, language, category, components (header, body, footer, buttons), and sample variable values for Meta's review.

Yes. WhatsApp templates support four header types: None, Text, Image, and Document. Image and document headers require uploading a media handle through Meta Business Manager. You cannot include the actual file in the template JSON. This generator lets you select the header type so the correct JSON structure is generated. Media headers significantly increase engagement, especially for product showcases, invoices, and shipping labels.

WhatsApp supports basic text formatting using special characters: wrap text with asterisks (*bold*) for bold, underscores (_italic_) for italic, and tildes (~strikethrough~) for strikethrough. Code formatting uses backticks (`code`). These work in the template body and are visible in the live preview of this generator. Note: headers do not support rich text formatting, only the message body does.

Quick Reply buttons (up to 3 per template) let users respond to your message with a single tap, the tapped button text is sent as their reply. These are ideal for surveys, opt-in/out confirmations, and simple choices like "Yes / No / Maybe". Call-to-Action (CTA) buttons (up to 2 per template) open a website URL or dial a phone number when tapped. They are ideal for "Track Order", "Book Now", or "Call Us" actions.

No. The templates in this generator are starting-point examples that follow Meta's best practices. They are not pre-approved. Each template must be individually submitted and reviewed by Meta for your specific WhatsApp Business account. However, templates built with this generator are structured correctly (correct JSON format, proper variable syntax, compliant button types) to maximise first-attempt approval rates. Avoid adding URLs, phone numbers, or overly promotional language to Utility or Authentication templates.